Our third Beats by Dre project this year is now live! We were brought on to do the Behind the Design film for the new Beats Studio Pro, where we take a deeper dive into the headphones upgrades and features. The campaign is now live across Beats by Dre’s website and social platforms and was launched alongside the main campaign film featuring US rapper, A$AP Rocky.
Find out more here.
Check out the film on Beats by Dre’s YouTube channel here.
We continue our partnership with CHANEL with the launch of the new GABRIELLE CHANEL perfume range! We created a series of stunning CG visuals and animated content that magnify the main products of the line and elevate them towards ever more luxury and distinction.
Find out more here.
See the project on the CHANEL website.
Alongside our product film, featuring Cardi B, we also created a Behind the Design film for the new Beats Studio Buds + by Beats by Dre.
Find out more here.
Hyundai brought us on board for their Re:Style 2023 Couture Collection in collaboration with fashion designer Jeremy Scott. Each year Hyundai recycles and rethinks car materials and how they can be amplified and re-used for fashion, through these unique creative collaborations.
Find our more here.
Latest project with Nike is live! We were brought onboard for the Spring Air Max sneaker launch for the new Air Max 90 Futura, Air Max Furyosa, Air Max TW and Air Max TW Kids shoes. The campaign is a reflection of the fearlessly, self expressive youth that continuously push forward with their raw and authentic style.
Check out our website page here.
Mercedes-Benz brought us onboard for their new Land Sea Air Campaign. The concept behind the campaign was to show how those three natural elements have always been part of Mercedes DNA and that they each represent a point in the Mercedes iconic star logo. We started our initial look into this film by focusing on the voiceover that would reply the script and story of the campaign. Each core part of the films focuses in on one of the three elements and how Mercedes embraces each one but ending the film with the voiceover stating, “It’s more than a star, It’s a sign of new times”. We directed the live action and the 3D motion design for this project with the team travelling to Iceland and Prague to shoot the campaign. Thanks to the partners that made this project happen with us. Antoni Berlin: Creative Agency, Radical Media: Production Company, Spellwork: Additional 3D, VFX & Post Production, Wearefather: Sound Design
See more here.
We worked with Leagas Delaney and Patek Philippe to craft two films that explore Patek Philippe’s philosophies. The films were titled 100 Year Responsibility and Fast is the Enemy.
Check out our project page here.
Each year we make the effort to donate to charities that make a difference and fight for change. In 2021 and 2022 we started this new chapter with our first donations totalling 60000 USD to ClientEarth. ClientEarth is an international organisation that uses the power of law to bring about end-to-end systemic change to protect the earth. They change the system from within, working with, instead of against, its most powerful players.
If you want to know more about who ClientEarth is, what they do, and how you can help as well, please visit www.clientearth.org
Or for more information head to our website page here.
Samsung and Barbarian brought us onboard for their #SoYou campaign for the release of the new Samsung Galaxy Z Flip phone, inspired by Gen Z and social media trends such as AR and VFX filters.
Find out more here.
Our most recent project with On Running is live, winning our 5th Vimeo Staff Pick Award! Our goal was to create a futuristic, 360 campaign for their new Cloudgo shoe, you can spot our work across On Running’s website, socials and in-store.
Big thank you to the On Running team for bringing us on board for such a cool project.
Check out Shots article here.
We were brought on with Nike to contribute to their 50th anniversary celebrations. The campaign we were focusing on, titled SU22, was the ultimate opportunity to champion timeless stories of Nike’s past to power the future 50. We connected the broader theme of progress, through storytelling the past, present and future of the lead innovations for the season, the Waffle and Peg 39 shoe. We looked back to these past artefacts of progress to document the shoe’s legacy from its first model to the latest.
Check out Nike’s website here.
Find out more here.
Nike brought us onboard for their latest global Nike Innovations in Progress campaign, where we shot, directed and animated three different sneakers; the Air Max, React and Super Rep. The films show how NIKE shoes have become artefacts of time while they morph and age documenting the innovations which have supported athletes’ progress in the past, present and future.
Find out more here.
TAG Heuer brought us on board to create a futuristic and luxurious film showcasing the new Carrera Plasma watch. The watch was presented at the Watches and Wonders trade show in Geneva as being TAG Heuer’s most expensive watch ever made, priced at $376,000.
Find out more here.
Happy New Year 2022! Looking back at 2021, we couldn’t be more proud – having worked with clients such as Nike, Apple, Mercedes-Benz, Snapchat, Square, Ikea, Beats, TAG Heuer, Omega and Estée Lauder.
Since last summer, our global team has been working half remote, half from our brand new London offices. In addition, the team has been constantly expanding with the best global talent for 2022 – adding Creative Directors, Producers and 3D Artists. We are planning to open up our New York office in May 2022.
Apple and Radical Media brought us onboard to create part of a launch film introducing their new MacBook Pro with the most powerful chips Apple has ever built: the M1 Pro and M1 Max. The event went live on 18/10/21 on Apple’s website and YouTube and has already over 5.4 million views.
Check out Apple’s YouTube video here.
Our latest campaign is live for Estée Lauder in collaboration with Wednesday, launching the brand’s first-ever luxury fragrance made up of eight new scents.
Find out more here.
Our campaign for the launch of Elite Models’ new digital division, EWG Virtual, is live with fashion influencer and model, Jasmine Sanders. EWG Virtual is an innovative marketing agency where real-life models are replaced with hyper-realistic avatars, transporting consumers into immersive new worlds. Find out more here.
Check out the Shots article here.
Our new Apple Beats by Dre campaign is out now, starring superstar rapper Roddy Ricch. Find out more here.
Our project for Nike ISPA has just been nominated for a D&AD award in the Animation / Mixed Media category. Thanks again for the team at Nike for approaching us for this. More details here.
We created a launch film to promote Star Trek: Legends being added to Apple Arcade. We started with scenes that Apple Arcade provided us from within the game, so we could build up pre-existing characters and environments from the low poly game and launch them into a gritty cinematic realm.
Check out the project on our website here.
We created a range of cinematic sequences for the new Samsung Galaxy A32, A52 & A72 smartphone campaign titled Awesome is for Everyone. The campaign was directed by Builders Club Creative Director and Founder Jonas Hegi and launched globally, including in Brazil, India, Indonesia, Spain, and South Africa, and played out via a range of assets across TV, digital and social.
Check out the project here.
We are very proud to reveal that we created the cinematic animations for the Balenciaga Fall 2021 virtual fashion show which was released as a video game in December. The fashion models were all 3D scanned and inserted into an interactive Unreal Engine – powered world that we animated for the cinematic sequences.
The project was featured on the New York Times, The Verge, Vogue and Hypebeast.
We designed, animated, directed, shot, and produced mixed media lifestyle films, 3D product films, and large billboard stills for the Adidas ZX global campaign.
Check out the ItsNiceThat article here.
Sophie Gunn joins Builders Club as Executive Producer having previously worked for MPC (The Moving Picture Company).
Check out the article about it on Shots here.
We worked on the virtual launch experience of Virgil Abloh’s collaboration with Mercedes Benz G Class.
Check out the project here.
Check out LLB Online’s article, ‘Builders Club: Laying A Foundation For The Future’. Where we discuss our success, the post-COVID industry, and how we have dealt with the change.
Check out the full article here.
Catching up on Shots’ article on our new ‘Nike ISPA’ Campaign where we explored the playful, experimental, and hands-on tone for the ISPA world.
Check out the Shots article here.
Our Adidas ZX campaign conveys the surreal, but ‘oddly satisfying’ fusion between ZXience and shoe.
Check out the Shots article here.
We are excited to see our Vanmoof TV Commercial featured on Shots. The campaign aims to convey the brand’s future-facing identity with a clear message.
Check out the Shots article here.
Our MANGO Man Spring-Summer 2020 project is an exciting new campaign, based around technical fabrics that turns into a manifestation of innovation and breaking boundaries, as featured on Little Black Book.
Check out the full article here.
Builders Club develops the highly anticipated product films for VanMoof’s e-bike range. The outcome presents “a perfect balance between abstractionism and aesthetic innovation.”
Check out the Shots article here.