Builders club

TAG Heuer brought us onboard for the launch of their Plasma watch. We were tasked with creating a futuristic and luxurious film showcasing the watches unique diamond features and elevating TAG Heuer further as a high end watch brand. The film takes you on a journey first showing the secrecy of TAG Heuer's man made diamonds and the savoir-faire of watch making. Leading to a powerful out of this world joining of watch and diamonds through lasers and light to produce the TAG Heuer Plasma watch - encapsulating the prowess of the watch brand.

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Client

Tag Heuer

Our Role

Direction Digital Art & Design Production Company