Samsung and Barbarian brought us onboard for their #SoYou campaign for the release of the new Samsung Galaxy Z Flip phone. The campaign was heavily inspired by Gen Z and social media trends such as AR and VFX filters. Trading-In at Samsung doesn’t just get you a new phone it upgrades you with new bespoke colours — personalised to match your unique personality and take your style to a whole new level, making it #SoYou. With live action, cool VFX and music, we tell a story around trading-in that emphasises design and fashion throughout. (This page includes some our of research and development).