Apple Arcade approached us to help them create a launch film to promote Star Trek: Legends, the latest addition to the gaming subscription service. The overall campaign objective was to drive engagement by leveraging the emotional connection fans have with the characters. The launch film follows the story of the federation ship that is trapped in the Nexus and a distress call is sent out to gamers everywhere inviting them to help. We get an insight into the game - exploring foreign worlds, collecting iconic characters and battling with a legendary squad that might include Spock, Worf and Locutus.
Will you answer the call?