Commissioned by Karla Otto, we created an interactive campaign for the Mercedes Benz collaboration with Virgil Abloh. Project Geländewagen is a joint collaboration between Gorden Wagener, Mercedes Benz’ Chief Design Officer, and Virgil Abloh, Chief Creative Director and founder of Off-White and artistic director at Louis Vuitton, who team up to re-imagine the Mercedes-Benz’ G-Class, also called G Wagon. The partnership sees the unification of two worlds - the world of fashion and art with the automotive world.
The interactive campaign includes a five-minute film and a specifically designed central hub under the Mercedes Benz’ website where an Augmented Reality version of the design piece can be found. Click here to launch the interactive campaign.
As a take-away, we created a 3D scan of the artwork. The result is an AR Instagram filter of the G-wagon. Click here to use the MB x VA Geländewagen AR filter on the Mercedes-Benz Instagram.