Builders club

Beats by Dre brought us onboard for another product launch this time for the new Beats Studio Pro. We created the Behind the Design film which goes into more depth and detail on the headphone's features and upgrades. The re-engineered headphones with all-new and improved interior components were designed in partnership with Samuel Ross, in four elevated colours. Similar to our Beats Studio Buds + project, this campaign goes live across Beats by Dre's website and social platforms and was launched alongside the main campaign film featuring US rapper, A$AP Rocky.

Beats Studio Pro Hero Still 15 00000
Beats Studio Pro Hero Still 4 00000
Beats Studio Pro Hero Still 2 00000
Beats Studio Pro Hero Still 9 00000
Beats Studio Pro Hero Still 10 00000
Beats Studio Pro Hero Still 5 00000
Beats Studio Pro Hero Still 16 00000
Beats Studio Pro Hero Still 13 00000
Client

Beats by Dre (Apple)

Our Role

Production Creative Direction CGI

With

DoP - Jake Hunter Production Design - Ciaran Beale Music Composer - Jake Troth @ UP & AT'EM Avenue Studios - Edit + Colour Amy Dang & Jess Vincent - Editors Colourist - Sharon Chung Sound Design + Audio - Chris Banks