Nike brought us onboard for the launch of the new Nike Air Max Spring 2023 sneakers; the Air Max 90 Futura, Air Max Furyosa, Air Max TW and Air Max TW Kids. The campaign is a reflection of the fearlessly, self expressive youth that continuously push forward with their raw and authentic style. We were tasked with creating a hero film, plus a kids film, with the aim to connect with the youth through the original attitude, energy and emotion of Air Max. We coordinated the production for the entire Air Max Spring 23 campaign and worked with photographer Jordan Hemingway to shoot the stills. We shot all films over two days in Park Royal Studios in London and used motion control so that they could capture the same camera moves for each talent allowing them to seamlessly morph between each one.
Monumental FX - Edit/ Post Production
Jordan Hemmingway - Photographer
Chris Banks - Sound Design