Mercedes-Benz brought us onboard for their new Land Sea Air Campaign. The concept behind the campaign was to show how those three natural elements have always been part of Mercedes DNA and that they each represent a point in the Mercedes iconic star logo. We started our initial look into this film by focusing on the voiceover that would reply the script and story of the campaign. Each core part of the films focuses in on one of the three elements and how Mercedes embraces each one but ending the film with the voiceover stating, "It's more than a star, It's a sign of new times". We directed the live action and the 3D motion design for this project with the team travelling to Iceland and Prague to shoot the campaign.
3D Motion Design
Antoni Berlin - Creative Agency
Radical Media - Production Company
Spellwork - Additional 3D, VFX & Post Production
Wearefather - Sound Design