We teamed up with ZEISS Vision Care again, this time for their global campaign for coatings and prescription sunglass lenses. Brought on by Jung von Matt, we crafted visuals showcasing ZEISS’s latest innovations in both categories. This campaign goes live globally across ZEISS's digital platforms as well as through optician channels.

For coatings, we highlighted ZEISS DuraVision, a cutting-edge protective layer that enhances lens durability, clarity, and comfort. The newest addition, ZEISS DuraVision Gold, launches in Spring 2025 as the brand’s premium anti-reflective coating. Each main edit was divided into smaller sequences each focusing on a benefit of the coating. For ZEISS DuraVision Gold some of these new properties were; anti-reflective, dust-repellent, oil-repellent, scratch-resistant, and water-repellent.

For prescription sunglass lenses, we developed visuals for the new portfolio of colours. Similar to DuraVision the sunglass lens visuals were split in sequence that reflected the advanced properties of the lenses, as well as the options for the consumers: colours, tints and gradients.

Client

ZEISS

Our Role

Direction
Production
3D Motion & Design

With

Jung von Matt - Agency