JvM SPREE brought us on for the launch of ZEISS's new optical lenses. We used dreamy visuals to show how the lenses sharpen your vision and give a wider, bigger field of view. These lenses are perfectly clear and thin so we experimented and made a lot of R&D to ensure we had an accurate representation of how light and colour is reflected and refracted within the lenses. This campaign went live across ZEISS's website, social channels and OOH with this page being a mixture of our final delivery assets and R&D.