Jung von Matt SPREE Germany brought us on for the consumer communication campaign for ZEISS Vision Care and their branded lenses with the aim to drive brand awareness and position the portfolio of their lenses. We created dreamy visuals to reflect how these lenses are perfectly clear and thin and did a lot experimentation to ensure we had an accurate representation of how light and colour is reflected and refracted within the lenses. This campaign went live across ZEISS's website, social channels as well as Out-of-Home with this page being a mixture of our final delivery assets and R&D.