In 2017, we directed a series in collaboration with Yves Saint Laurent, Vice, and i-D Magazine. Each one of the three films shows an influencer, explores his world and his mind - they are Magnus Reid, Danny Fox, and Loyle Carner.

YSL: The Y Series – Magnus Reid

Here we follow Magnus Reid, a London-based Australian chef as he talks about what food means to him and the importance of being creative.

YSL: The Y Series – Danny Fox

The painter, born in Cornwall, talking about his journey as an artist and his love for Los Angeles.

YSL: The Y Series – Loyle Carner

London native and musician, Loyle Carner, is followed around his hometown speaking of his musical process when writing and what keeps him going.

Client

Yves Saint Laurent

Our Role

Direction - BC founder Jonas Hegi
Digital Art & Design

With

Virtue - Agency
i-D / Vice - Production Company