The worlds most successful electric bike brand VanMoof asked us to be onboard the launch of their latest electric bikes. The brief was to explore ideas of a future-facing journey and build suspense and excitement around VanMoof. We created two visual campaigns: “hype” - teasing the bike through abstract explorations, and “product” - revealing the bike and its features. This resulted in fresh, modern, and exhilarating visuals that stood out against the landscape for bike advertising.
Digital Art & Design
Chris Banks - Sound Design
Felix Morgan via Youth Mode - Music