We were brought on board by Wieden+Kennedy and Radical Media to help launch the new Samsung Galaxy A32, A52 & A72 smartphones. Directed by Builders Club co-founder Jonas Hegi. We created a range of 3D animations that were used in the film, such as god handing over a faster processor and a flight through the Knox secured storage. The global campaign titled 'Awesome is for Everyone' reintroduces the Galaxy A to the tech-savvy Gen Z who need more than just a surface introduction to a product they need to know the details - what has it got to offer? The aim of the project was to create a visceral experience that seemed like it was made by the internet itself, not a corporation. The campaign launched globally, including in Brazil, India, Indonesia, Spain, and South Africa, and played out via a range of assets across TV, digital and social.