We worked alongside Hypebeast create a colourful world that teases the shape and form of Samsung's new Galaxy S20. Precisely engineered light, camera moves and colour changes explore the beauty of the deconstructed phone inside and perfectly formed product design on the outside. We focused on a few key themes for the atmosphere around the phone like iridescence and haziness. We wanted to elevate the inside of the phone so included clips of the internal structure where colourful light animations are able to bring engineered forms to life.