We created a film for Reebok to re-introduce the new 3D OP. Lite. When the brand dropped the original 3D Opus silhouette in 1998, it generated some buzz. Together with South London rapper, Che Lingo, we told the story of how chaos can fuel creativity and how you have to let go to get immersed in your mind.
“The film explores the unique identity of the shoe through British rapper Che Lingo and his search for inspiration by accepting chaos, where both he and the shoe evolve. A journey of emotion, inspiration, order, and chaos are interwoven into a surreal 90’s aesthetic that shows the re-birth of the 3D Opus silhouette through technology, bringing the shoe into the future.”
- Jonas Hegi + Julien Simshauser