Builders Club founders and directors Jonas Hegi & Julien Simshauser worked alongside Nowness to launch the first K11 art mall in Shanghai, China, called Musea. We brought the philosophy of K11 Musea to life a museum of art, nature, fashion, gastronomy, playfulness, design, and the future. These themes all relate to physical spaces within the mall and are portrayed within an engaging narrative to feel like an art piece itself, playing with a mix of fantasy and reality.