The Air Zoom Mercurial Football boots represent the next generation of the Nike Mercurial that was launched on field at the women's Euro this past month as well as the 2022 World Cup at the end of the year. We were brought onboard to shoot and animate segments of the campaign that featured football stars Cristiano Ronaldo, Kylian Mbappe and Ada Stolsmo Hegerberg. Our work then extended into the Behind the Design launch that shows the development process of the latest mercurial boot while continuing the overarching direction, look and feel of the Zoom Mercurial Campaign.

For our second contribution to the campaign we worked on the Behind the Design film that mixed shots of Nike Footwear Designers explaining the technicalities behind the new shoe alongside informative animations showing these new modifications. The aim for this brief was to keep a continuation of the visual look from the Nike Air Zoom Mercurial campaign while going deeper into the new product innovations in a more technical point of view.