MTV asked us to help them rethink their visual language on television globally, they briefed us with the overall theme of ‘mood-swing'. We created animated characters, backgrounds, and logos that represent different emotions such as love, sadness, happiness, anger, flirty, cranky, and energetic. The animations were used in-between TV shows and relate to the mood of what is being aired before and after. The result is a tool kit that MTV's regional teams can repurpose for the daily program.