We worked with Martell on the launch campaign for their new Single Cru Cognac Collection. Storytelling is an essential element of Martell's creative expression so we wanted to show the origin story or their infamous cognac in a modern way. With each of the new Single Cru's coming from a different part of the Cognac region in France we created an animated environment to reflect the different regions and different flavours of these new releases. We wanted to ensure that from the campaign there is an aura of luxury and notability but also is exciting, fresh, accessible and inviting. Martell carries on its history of breaking conventions by driving the cognac industry and developing a new launch that meets consumers needs. We created the main campaign plus other hero content for OOH and Socials under the creative umbrella of 'Soar Beyond the Expected'. This page contains some WIPs and early explorations.