We were approached by General Idea NYC to craft MAC Cosmetics Spring Summer campaign for the global launch of their 2020 eyeshadow collection, Dazzle Extreme. We created various content, from product to lifestyle films to showcase the new colours for Summer 2020. For the first time in MAC’s history, we not only worked with real talent but also with Ruby Gloom, a fully digital model. In a time where the digital world is becoming more and more important, we wanted to create a world that connects the real and the digital seamlessly in a playful way.