We worked with Riot Games to create a dynamic hype film for LOL Esports. The film would launch their new brand aesthetic as they entered a new era. Through mixed media, photography and kinetic typography, we created a modern outlook on the gaming world, multifaceted and mimicking the LOL Esports superstar players. Using 2D and 3D visuals we created an immersive experience around the Summoners Cup and transformed the game player photography into hypnotising new realities. This striking visual direction brought life and energy into the film, creating cohesion between different imagery and setting a seamless and exciting new brand identity.