We collaborated with Hyundai to create their annual digital greetings card, celebrating the Year of the Blue Snake for 2025. The Blue Snake, ever-evolving as it sheds its skin, symbolises renewal and transformation. For our digital card, the snake blossoms into petals, unveiling boundless possibilities and embodying a year of endless growth. The project launched across Hyundai’s social channels and website and was also showcased at the Hyundai Motor Studio. Below, you'll find a selection of work-in-progress visuals alongside final assets.