Through various stills and films, we combined the ingredients, product, and bespoke backgrounds into layered dreamscapes – each with our hero “midnight sun” to create a hazy, warmth. We used lighting, adjusted to each landscape, to create a cohesive look of highlights and reflections to tie the visual narrative together & a general graphically bold treatment to set a modern aesthetic. The Finlandia world was heightened in motion as we used animation to push the atmosphere through an even more immersive tactile world; here we could elevate the fresh & magical Finlandia touch by adding surreal movements to the elements connoting a real sense of transience & wonder.