We partnered with Cash App once again for the launch of Cash App Pool, a new peer-to-peer feature that lets users pool money together for group payments, whether it’s for a holiday, birthday, or concert. Builders Club was tasked with building the campaign approach including live-action for the human core, 2D typographic treatments and immersive 3D visualisations that showcase potential Pool scenarios and tease the unexpected upgrades that come with them. The film guides viewers through how to participate, step by step, in a way that feels fun, fast, and full of possibility. We shot the campaign at Alva Studios West London and our live-action approach, steered towards a more fashion-forward, editorial aesthetic.