We have teamed up again with Cash App to unveil an exciting campaign for the new Cash App Glitter card, featuring US triple-threat, Keke Palmer. Designed as a medium for self-expression within the financial world, the glitter card embodies Cash App's commitment to improving accessibility and enjoyment in banking for 18 to 35-year-olds. We shot the campaign film at Black Island Studios in London with two bespoke sets, designed to mirror a surreal Cash App reality, incorporating familiar scenes such as restaurants and store fronts, infused with a quirky and eccentric look. The campaign goes live across Cash App's website and social channels.
