We partnered with Amazon to concept and produce their first-ever DOOH Holiday campaign, marking a bold new activation for the brand. The campaign took over premium screens across New York City and Los Angeles, from Times Square to Moxy, bringing Amazon’s holiday products to life at scale. We created 12 unique anamorphic films, each designed to appear in 3D, with custom rebuilds and re-simulations across five different screen formats. Our team led the project end-to-end, from ideation through production and even capturing every placement in real-time for socials. Working closely with Amazon and brand stakeholders, we defined a distinct visual world for each product, ensuring consistency, impact, and craft across every screen.