We partnered with lifestyle giant Alo to launch its new eyewear collection. The multi-faceted campaign breaks traditional wellness conventions, connecting the sun-drenched aesthetic of Los Angeles with the heritage of Fukui and the neon streets of Tokyo. To capture the soul of the collection, we coordinated two consecutive production teams across two continents, creating a seamless bridge between manufacturing and polished final design. The LA studio captured the sleek, pristine sunglasses in a hyper-clean, editorial environment. Meanwhile, the Japan crew situated themselves in Fukui, the birthplace of artisanal Japanese eyewear. Here, the film moves into a documentary style, featuring interviews with factory artisans to showcase the human care behind every frame.