Through the harmonisation of our three key elements (cushioning, weight & responsiveness) we unlock the ultimate energy return…our final UB21 in action. The edit of authentic footage of our designers, slick CGI of the shoe and expressive prototype tests in both medians, created a premium yet exciting look into the UB21 world. Our play with the back and forth journey showed the true obstacles, collaborative passion & energetic results of the teamwork – leading us to a shoe that screams energy & performance.