The brief was to bring out the oddly satisfying feeling of ZX tech. It’s squishing, squeezing and stretching things until they feel just right. It’s pushing color and design to a playful end that’s hard to look away from. It’s experimenting, with the sole objective of satisfying the senses. This campaign reintroduces the ZX to a new generation through the world of “ZXience”, where they can escape logic to study the oddly satisfying experience of the shoe.