Hypebeast brought us onboard for the launch of the Adidas’ ZX sneakers. For the TV campaign, we created a bespoke CGI world including an Adidas ZXience lab, where we explored the fusion of science and shoes, Dr.ZX, and a robot-dog. Within the video, the sneakers are tested by our megastar talent Jackson Lee, So!YoON! And DPR Live who were all 3D scanned.

With a tight schedule and a global Covid-19 pandemic, it was proving impossible to shoot so we embarked on an idea that involved scanning our superstars and creating a world around them fully in CGI. Not an easy task to undertake but out of the restrictions, however, came great results.  It was a fantastic challenge to work with such big stars and translate their real-life presence and style into a virtual world.