We collaborated with Meta & Ray-Ban to create a dynamic library of product visualisations, showcasing the 2024 Ray-Ban Meta Smart Glasses collection.
The project required an array of deliverables for the Meta and Ray-Ban teams to incorporate seamlessly into the collections visual system across a multitude of platforms, spanning OOH, PFM, Web, Email, Social, Retail, Packaging, and In-App. Our goal was to craft a collection of iconic product renders that encapsulate the essence of the smart glasses, showcasing its design details and technical capabilities. We directed the live action shoot component at Park Royal Studios in London with the visuals and assets created in the project to be distributed and utilised over a two-year period.
We visualised various features such as Meta Ai, Video Calling, Directional Audio, Transition Lenses, Waterproof and more.
