Mortlach Single Malt Whisky brought us onboard to celebrate 200 years of bold reinvention and the appointment of the visionary and audacious Phillippe Starck as Creative Director. The official campaign launched in March 2024 at Art Basel Hong Kong with the partnership having been announced back in December. The campaign centers on Mortlach's hero 16 year old scotch, and will be exposed through outdoor, TV, social/digital media and press globally. The creative theme behind the campaign is ‘liquid metamorphosis’, disrupting the luxury advertising landscape and hinting at the upcoming collection of exclusive bottles.