Luxury skincare brand Helena Rubinstein (L'Oréal) brought us onboard for their new Powercell Skinmunity campaign. The main campaign film takes you on a journey through a new youth dimension that shows how the skin is regenerated at a molecular level for youthful and stronger skin. As a continuous pioneer in luxury skincare, Helena Rubinstein use native plant cells with a more powerful sensory formula and a new modern bottle inspired by the shape of laboratory glassware, turning the green bottle into an icon of science and beauty. Our aim was to broaden the classic skincare advert by showing how at Helena Rubinstein science is a key back bone to the branding.