We partnered with Meta again this year to help launch the new Oakley Meta Vanguard and HSTN Performance AI glasses. Blending iconic Oakley design with cutting-edge Meta AI, these smart glasses let you react to what you see, capture photos and videos, listen on the go, and make calls or send messages — all hands-free. For the Vanguard, Oakley’s wraparound frame and PRIZM Lens technology push performance forward, shielding against sun, wind, and dust — marking a new era of Athletic Intelligence. We created a suite of product assets spanning web, social, and campaign visuals to bring both frames to life, our visuals were also used throughout the Meta Connect 2025 Keynote talk by Mark Zuckerberg.