Builders club

We produced and directed the campaign film for the new Beats Studio Buds + by Beats by Dre, featuring Cardi B. The film showcases the product's key features like premium sound, balanced acoustics, Active Noise Cancelling, and Transparency mode all wrapped up in a pocketable design. We wanted the viewers to truly feel the experience, power, and quality of the Studio Buds with an engaging story line, strong visuals and Cardi B coming on as the top tier talent . We travelled to Los Angeles to shoot the campaign at Culver Studios with the launch film going live globally across Beats' website and socials channels.

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Client

Beats by Dre

Our Role

Production Direction Creative Direction

With

Mathematic Paris - Post Production Sabrina Mazni - Editor Ice Cream Paris - Edit Gabriel Porier - Colourist Brian Quinlan (October First) - Live Action Service Producer Xiaolong Liu - DOP Jason Edmonds - Production Designer J. Martone Johnson - 1st AD Kollin Carter - Stylist Hair: Tokyo Stylez Make Up: Erika la’ pearl Marcin Pawlik at 750mph - Sound Design + Final Mix Guillaume Cottet - Post VFX Lead Creative Solene Lechatton - Post Production Producer Jason Bartnett - EP (Post Production)