Alongside our campaign film featuring Cardi B, we also created a Behind the Design film for the new Beats Studio Buds + by Beats by Dre. This piece is a deep dive on the features, upgrades and design traits of the product. The goal behind this film was to be educational yet visually engaging and exciting and show that Beats by Dre are icons of design, quality and technology. The Behind the Design film was launched alongside the Cardi B Levels Up campaign film and features across Beats by Dre's website and social channels.