Beats brought us on board to create a campaign video for their new noise-canceling earbud headphones. For the pitch, we focused on the idea of "your own world" and the bubble you enter when listening to music; amplified further by the immersive, noise-canceling effects of the new earbuds. We directed and animated the campaign which we shot in LA (remotely from London), featuring US rapper Roddy Ricch. The film launches as a global TV commercial & will feature during the NBA games halftime. BIG thank you to the Beats team for bringing us on board this awesome campaign!