We had the pleasure of working with On Running again, this time for their SS25 Soft Wins campaign, introducing the Cloudsurfer 2 trainer. The campaign features an unexpected collaborator - Elmo! Our portion of the campaign carries through the visual motif of Elmo’s fur, showcasing the innovative CloudTec Phase cushioning and reflects On Running’s explorative approach to product development. This page contains some early explorations and work-in-progress visuals.