On Running brought us onboard to create a 360 campaign titled 'Game On' for the launch of the new Cloudgo shoes which included a campaign film, stills, and in-store and Snapchat assets. Cloudgo has On Running’s unique CloudTec cushioning combined with a tailored Speedboard to give the wearer an outstanding comfort and inspiring energy return, every single step. We sought to create more than just another sportswear film and looked at creating something that extends into the real world using augmented reality and gaming experiences. The Cloudgo world switches off gravity, transforms, stretches, multiplies, deforms and reinvents the world around the wearer the further they go.