We're excited to collaborate once again with Nike, this time for their "Art of Victory" exhibition at the iconic Centre Pompidou in Paris during the 2024 Olympic Games. The Centre Pompidou has been transformed into a canvas celebrating sport, culture, and innovation throughout the Games. We created several short films celebrating the history of Nike and sport throughout the 2024 Paris Olympics.
The first film showcases the Nike A.I.R (Athlete Imagined Revolution) collection, which comprises 13 concept sneakers co-created by 13 of the world's greatest athletes. This collection represents the next frontier in human performance, where cutting-edge technology meets boundless imagination.
The next film focuses on the history and design of Nike Air — Nike’s iconic cushioning system — featuring fun, ASMR visuals
We made the statue of victory come to life.
Another major part of this project was a short film celebrating the history of Nike’s iconic Air Max 1. The revolutionary visible Air Unit cushioning system was famously inspired by the ‘inside-out’ architecture of the Centre Pompidou! Alongside these three films, we also made other playful animations that explore the diverse sports and games Nike is involved in, including those featured in the Olympics, such as basketball, skateboarding, tennis, and more.
