Builders club

We were approached by General Idea NYC to craft MAC Cosmetics Spring Summer campaign for the global launch of their 2020 eyeshadow collection, Dazzle Extreme. We created various content to showcase the new colours for Summer 2020. In a time where the digital world is becoming more and more important, we wanted to create a world that connects the real and the digital seamlessly in a playful way.

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Client

MAC Cosmetics

Our Role

Direction Digital Art & Design Production Company

With

General Idea NYC - Agency Helen Dulay - Live Action Producer Erinn Fitzgerald - Production Manager Val Garland - Make Up Arianne Phillips - Stylist Ciaran Linden Beale - Production Design Val Garland - Make Up Chris Banks - Sound Son Lux - Music