Builders club

We collaborated with Nike and Ultra Agency on the player launch of the Nike Phantom 6 Low Elite, featuring Spanish football icon Alexia Putellas. Shot in Barcelona at ServiceVision, the live-action production was captured by photographer Jesus Leonardo and includes visuals of Alexia as the hero talent, alongside children’s key visuals for the Junior Phantom Academy Low. Titled 'La Reina', the campaign draws inspiration from Alexia’s nickname, positioning her as a chess Grandmaster — a player whose vision and tactics unlock the game and dictate play.

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Client

Nike

Our Role

Direction Production Digital Art & Design

With

Agency - Ultra Photographer - Jesus Leonardo Composer - George Hill Post-Production - INK Post-Producer - Daisy Horne Post-Lead - Phil Crisp Retoucher - Jamie Hudson