We were brought on by EA Sports to create the new Madden 25 launch trailer, featuring San Francisco 49ers player Christian McCaffrey. In a game where tackles last only seconds, we wanted to slow things down, crafting a film that celebrates the impact of each play in slow motion, almost like a dance. By merging game footage with cinematic live-action and CGI, we explored the physics of the game, capturing hyper-detailed shots and visual insights that live gameplay can't convey. We filmed the trailer at St. John Bosco High School in California and it went live in August 2024 across EA Sports' social channels.
EA Sports
Production Direction 3D Motion & Design
Josh Kline - Group Creative Director Thom Lovegrove - Creative Director Jared Liebmann & Jordan Bromberg - Creative Lead Brendan Zipfel - Content Producer Bella Acitelli - American Football Creative Josh Jacobs & Reza Vajihollahi - Senior Producer Ty Stover - Athlete Marketing Lead Xiaolong Liu - DOP Mazio Royster - Sports Coord / Technical Advisor Michael David - 1st AD Chris Cranston - Production Designer Tate McCurdy - Gaffer Ashley Chako - Wardrobe Kiki Bennett - HMU Jenna Nelson - CMC HMU Kevin McMahon - Production Manager 'FLY' by Quavo, Lenny Kravitz - Music Marcin Pawlik @ 750mph - Sound Design, Final Mix Sam Hardy @ Doma Works - Editor Thomas Kumeling @ Doma Works - Colourist Mazio Royster - Casting Conner Miller, Justin Cheadle, Ralph Harvey, Jr., Brandon Sermons, Jackson Sheppeard, Brandon Sullivan, Tyree Toomer - Athletes