CHANEL asked us on board again to help create content for the new J12 watches within the WATCHes & WONDERs 21 campaign. We created a 45 secs film showing all three watches plus cutdowns and stills for each. The creative concept behind the film was to discover the J12 Xray Saphir, J12 Calibre 3.1 Blanche and the J12 Xray Electro through X-ray exploration showing the unique craftsmanship of CHANEL watches. We have collaborated closely with CHANEL over the past few years to create films showcasing their Fine Jewellery, Beauty, and Fragrance products in fresh and exciting ways. The films and stills were used across the CHANEL website as well as on their social pages.











Client
CHANEL
Our Role
Production Direction 3D Motion