In 2017, we directed a series in collaboration with Yves Saint Laurent, Vice, and i-D Magazine. Each one of the three films shows an influencer, explores his world and his mind - they are Magnus Reid, Danny Fox, and Loyle Carner.
YSL: The Y Series – Magnus Reid
Here we follow Magnus Reid, a London-based Australian chef as he talks about what food means to him and the importance of being creative.
YSL: The Y Series – Danny Fox
The painter, born in Cornwall, talking about his journey as an artist and his love for Los Angeles.
YSL: The Y Series – Loyle Carner
London native and musician, Loyle Carner, is followed around his hometown speaking of his musical process when writing and what keeps him going.
Yves Saint Laurent
Direction - BC founder Jonas Hegi Digital Art & Design
Virtue - Agency i-D / Vice - Production Company