We partnered with Ralph Lauren to shape a new visual identity for the latest Ball Crew kit and bring the Ralph Lauren spirit to the US Open. The tournament’s world is instantly recognisable, the architecture of Arthur Ashe Stadium, the signature blue courts, the heat of the summer sun. Against that backdrop, the bold colours of the players’ kits and the crowd’s energy create a striking portrait of tennis in New York. We set out to capture that spirit with unexpected angles and unique visual compositions, blending live action with CGI to create a world that feels both tactile and imaginative. Inspired by Ralph Lauren’s 2006 Polo campaign, we drew from the kit’s vibrant colours to design a light, bright environment that embodies the playful, bold energy of Polo Ralph Lauren. We shot the campaign at Steiner Studios in Brooklyn New York with a mix of models and real ball boys and ball girls.