We produced and directed the campaign film for the new Beats Studio Buds + by Beats by Dre, featuring Cardi B. The film showcases the product's key features like premium sound, balanced acoustics, Active Noise Cancelling, and Transparency mode all wrapped up in a pocketable design. We wanted the viewers to truly feel the experience, power, and quality of the Studio Buds with an engaging story line, strong visuals and Cardi B coming on as the top tier talent . We travelled to Los Angeles to shoot the campaign at Culver Studios with the launch film going live globally across Beats' website and socials channels.






Beats by Dre
Production Direction Creative Direction
Mathematic Paris - Post Production Sabrina Mazni - Editor Ice Cream Paris - Edit Gabriel Porier - Colourist Brian Quinlan (October First) - Live Action Service Producer Xiaolong Liu - DOP Jason Edmonds - Production Designer J. Martone Johnson - 1st AD Kollin Carter - Stylist Hair: Tokyo Stylez Make Up: Erika la’ pearl Marcin Pawlik at 750mph - Sound Design + Final Mix Guillaume Cottet - Post VFX Lead Creative Solene Lechatton - Post Production Producer Jason Bartnett - EP (Post Production)