We collaborated with Under Armour to launch their Echo shoe, crafting a series of aesthetic themes; sculptural forms, layering, transparency, structure, motion, and light, to bring its design to life. This latest product launch marks a bold visual statement, signalling a new era for Under Armour as a cutting-edge, creative sports brand. With dynamic product shots and unique morphing animations, this campaign film showcases their commitment to innovation. This page includes some of our early explorations and work in progress.