Partnering with Sephora, we took on the creative direction and execution for their digital "Hot and Exclusive" campaign. Drawing inspiration from contemporary galleries, we developed a visual framework to unveil the brand's latest exclusive launches. The campaign centres around six original 15-second films, all with bespoke lighting modelled after Sephora’s iconic stripes. This graphic lighting system is a entirely new visual language for the brand, transforming premium products into sculptural, gallery-like installations. The campaign was launched globally across website, social channels, and paid media.