Hyundai and Innocean brought us onboard for Hyundai's Re:Style 2023 Couture Collection in collaboration with Jeremy Scott. Jeremy Scott was to create avant-garde looks by using discarded car materials from tyres and seat belts to side mirrors and handles. These materials either came from eco-friendly Hyundai cars like the IONIQ 6 or were recycled materials from scrap cars. We were tasked with creating the main campaign film that was to be launched at an event in Seoul. We traveled to Los Angeles to do a 3D scan on the model and then incorporated the protagonist along with car parts and materials into a beautiful, graphic, CGI landscape, where an abstract visual narrative plays out in zero gravity. The result is a film that is dynamic and original and relays the overall goal of Re:Style - innovative sustainability.

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